Statement

Despite residing and working primarily in Paris, Rukpong's mind and memories are still rooted in the East. Though physically thousands of kilometers away and six hours apart from Bangkok, technology allows endless possibilities for connection. This concept was explored during the creation of the "United" collection, which utilized social media and instant messaging to generate numerous ideas.

"Run West" is an expression and exploration of these ideas, allowing Rukpong to delve even further into all aspects of fashion, including clothing, accessories, and imagery. The collection blends the stories and materials of the East with the refinement and attitude of the West.

Each piece in the collection is sentimental, seasonless, and sensitive, and will be produced in small quantities with an emphasis on the process and materials. The key concept for consuming these items is understanding, which will be conveyed through social media images and storytelling. The primary archive of the project will be runwesteditions.com.

Rukpong intends to create a system that is both solid and flexible, allowing him to connect and engage on all spectrums of fashion. The slower pace of production allows for appreciation of the process and enables craftsmen to work at a comfortable pace rather than being driven by seasonal consumption.

In essence, "Run West" embodies the idea of heading towards the sun and running in the west, representing a journey of exploration and discovery that combines the best of both worlds.

Image

In the word today where high resolution memories can be captured within the palms of your hands. Within the world of Run West Editions, Rukpong is experimenting with a new image concept. A curated visual experience is done through the control of equipment. As a tribute to the love of photography in his youth, all cameras used for will not be released after the year 2010 (Rukpong was born in 1990 therefore marks the end of his teenage years.) With this method, RWE hopes to explore a different image making system that lets technology dictates the end visual results.

Camera list

  • Sony CCD-V8AF (1985)
  • Sony Handycam TG7 (2009)
  • Sony Handycam TG5 (2009)
  • Sony Handycam TG3 (2008)
  • Pentax Optio - H90(2010)
  • Fujifilm FinePix J150W (2009)
  • Panasonic SDR-SW20 (2008)